#TRENDING 1/31/23: Average American Will Spend $193 on Valentine's Day

The Average American Will Spend $193 on Valentine's Day

 

We're just two weeks away from Valentine's Day, so if you're planning on ordering anything online . . . you should probably get on that.

  

According to an annual survey by the National Retail Federation, the average American expects to spend $192.80 on Valentine's Day this year.  (So, these days, that's about a dozen roses . . . and a dozen eggs.)

  

That's up from an average of $175 last year . . . but down from $196 in 2020.  (Right as the WHO was announcing the coronavirus name: "COVID-19".)

  

Most people are planning to spend the same on significant others and family members as last year . . . roughly $130. Or two-thirds of the $193.

  

The increase this year is in the non-Valentine category: Gifts for pets . . . friends . . . coworkers . . . classmates . . . and teachers.

  

People ages 35 to 44 plan to spend the most . . . $336. They're followed by people ages 25 to 34, who plan to spend $238. Since those are well above the average, those ages 45 and older plan to spend a lot less.

  

So what are people buying? 57% will pick up candy, and 40% will purchase greeting cards. Others will shell out for more expensive stuff like: Flowers . . . an evening out . . . an "experience" . . . jewelry . . . gift cards . . . and clothing.

  

Of course, not everyone celebrates Valentine's Day.

  

Among the people who don't, 28% will still mark the day in some way, with some non-Valentine's gifts . . . treating themselves to something special . . . or planning a get-together with single friends and family members.

  

(CNBC / NRF)

Originally posted on January 31st, 2023


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