If you haven't noticed by now, Grocery stores employ certain tricks meant to get you to spend more money. So since knowledge is power, I thought I'd share some examples with you today.
- They hand out free samples. I have a hard time looking the person handing out the samples in the eye and saying " eh, no thanks, not all that impressed, I don't want any," So I end up buying something. But people like me are just bonus suckers. The real reason they offer free samples is because they taste good and make you buy them. That's it. It has nothing to do with pressuring you to do so like in my case. They stores let you sample salty and fatty foods, and those are hard to say no to.
- They have giant shopping carts. Pretty sure this one tricks me on a daily basis. The carts have gotten so big that a weeks worth of groceries looks like crumbs in the corer of the cart. This makes you obviously think the cart isn't that full so you keep adding stuff.
- They put expensive brands at eye level. The high end stuff is usually displayed in front of your face. If you want a bargain, look down and to the left or right a little bit.
- They hide essentials. Oh yeah, it's no accident that all the bread and milk is located at the back of the store. This way you have to walk through the whole place before you get to the basic items.
- Ads that say things like "Ten for $10" a lot of people take this to mean you have to buy ten to get the deal. But most of the time it just means the items are a dollar a piece.
These are just a few of the techniques they use to get you to spend more money. Don't go hating on the store though. I don't blame them at all. In fact, I'm happy this helps me be more impulsive in my buys. I'm a guy, and when I go to the store for milk, I go to the store for milk. That's it. So, grocery store tricks only expand my horizons.