#TRENDING 2/07/24: New Trend: Full-Body Deodorants?

New Trend: Full-Body Deodorants?

 

If you think about it, is it a LITTLE strange that we apply deodorant . . . but only to a few small areas? Do you ever feel like you need more coverage . . . maybe a LOT more coverage?  (???)

  

There are some products out there that are "whole body deodorants," and apparently they're catching on. Searches for body deodorant have increased 27% since last year. And the #FullBodyDeodorant hashtag on TikTok has more than 23 million views. 

 

One expert says, "We're finding that people are struggling with body odor in general . . . men, they're focused around their chest and private areas, but for women, it's under bras."

  

Some people take extra showers if they feel like they need it . . . others use fragrances or even "layering their clothes" to mask the odors . . . or they apply their usual deodorant to other areas, even if they weren't designed for that.

  

I guess the idea is that these newer products are safer and more effective to apply throughout your body . . . not just under your arms. There's also a lot of talk about "natural solutions," that don't require a special product. 

  

(Women's Wear Daily)

Originally posted on February 7th, 2024


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