Beyoncé is the Most Influential Star on Instagram


The numbers have been crunched, and it looks like Beyoncé is the most influential user on Instagram. Her pregnancy announcement became the most liked pic on IG back in February, and from a marketing standpoint, each one of her posts is worth an estimated $1 million.

She doesn't have the most followers on the social network though; that title goes to Selena Gomez.



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