Taylor Swift is Trademarking Catchphrases from her New Album

Hate her or love her, you can't deny that Taylor Swift is a smart businesswoman.

She's just filed to trademark a bunch of titles and catchphrases from her new album, Reputation. Stuff like, "The old Taylor can't come to the phone right now."

According to the documents, she plans to use the lyrics on a ton of merchandise...so expect her to hit the road again soon.

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