It was probably just a matter of time, but brace yourselves: perms are back! Yep, those things that created curly hair in the 80s are making a comeback, but this time they’re less “Annie” and more beachy, loose waves.
New York City hairstylist Arsen Gurgov explains that 2018 is “all about texture” and the only way to keep curls in hair permanently is with a perm. He says he’s seen more requests for the process in the last few months, as perms have been sneaking back into popularity.
More folks are catching on to the trend thanks to stylist Mara Roszak at Los Angeles salon Mare. She’s the one who permed actress Emma Stone and her friend makeup artist Rachel Goodwin recently and they showed off their look on Instagram mid-process, with the curler rods in their hair. Actress Jaime King also posted about her perm at Mare, writing it was her first since third grade.
Some things about getting a perm are still the same, it still takes a few hours under a heater, then it takes a few days afterwards to settle and you can’t get your hair wet. But there are more rod sizes now for more natural-looking waves and the formulas are gentler, resulting in sexy waves, not those dreadful tight, kinky curls from perms of the past.